Music 4

Music 4 has been chosen to create the on-air imaging sound for GMG's Real Radio Brand.

Welcome to Real Radio 2009 from Music 4.

New jingles from the team here at Music 4 now feature on all of the 'Real' stations in Scotland, Yorkshire and Wales and on the re-branded stations broadcasting across the Northwest and Northeast of England (previously Century Radio).

This package features a fresh new vocal sound from Music 4 and has been designed to maximise listener recall for RAJAR with the ultra powerful message "you're listening to Real" built into every cut. Sounds simple, but we reckon this is going to prove to be very effective.

John Simons, Group Programme Director, says: "We’ve always aired high quality jingles on Real Radio and to coincide in with the re-branding of Century to Real, we were looking for a change of style. Music 4 came up with some great ideas for us".

We are certain these new jingles will help take these stations to their next stage of development.

Take a listen to a fairly comprehensive selection of the jingles created for Real Radio in the Northwest below (and look out for extra cuts and beds that will be added shortly).

Real Radio is one of the strongest regional radio brands in the UK broadcasting to key markets and successfully reaching millions of listeners every week.